IBM SkillsBuild

Role & responsibility

Supervising Producer responsible for leading the agency team through:

  • Creative Development

  • Production

  • Post Production

  • Influencer Casting

  • Influencer Management

  • Media Launch

Campaign Summary

In 2023, Special Guest worked with IBM to increase awareness of their free educational courses through a fun and shareable quiz. We partnered with influencers on TikTok and Instagram to take the quiz and share their results. In 2024, IBM asked us to take the campaign international. We enlisted influencers in the UK, India and Germany to help promote IBM SkillsBuild in their respective markets.